There is an old saying – “90% of the fishermen fish where 10% of the fish are”. The saying explains why many fisherman have rotten luck and why a few fishermen have extraordinary luck. The message is simple – if you want to catch a lot of fish, then put your hook and line in the water where there are a lot of fish.
The saying illustrates a phenomenon that is occurring today in the world of Big Data analytics.
In the world of technology today there is no mistaking the momentum of Big Data. It is the rage and vendors and customers everywhere are fascinated with Big Data. The focus on Big Data rivals the passion and fervor that once was found for the Dot.com craze.
So what are the issues of Big Data? The vendors, the writers, the speakers of Big Data all focus on the technology of Big Data and the potential worth of Big Data. But no one is focusing on getting business value out of Big Data. And the failure to focus on business value and Big Data is likely to prove to be the Achilles heel of Big Data. If the fad of Big Data fails, as did the Dot.com craze, then it is likely because of the failure of the vendor to understand the issues of Big Data that relate to business value, as was the case with Dot.com.
When you register before September 6th you will receive an early bird discount. And you will pay 800 euro instead of 900 euro.
2013 - 2014Order or take a peek >